Tuesday, May 10, 2011

Book Review- Enchantment

I just finished "Enchantment: The Art of Changing Hearts, Minds, and Actions" by Guy Kawasaki and thought it excellent.  The book is inspiring, practical, and helpful in thinking through how you present your cause to people, how you work with and interact with them, and then how you get them to believe in and join your cause.  This could be your business, non-profit, idea, family relationship, anything.
With Ubuntu Sports Outreach, and specifically the Ubuntu Football Academy, being in its infancy stage still we are constantly looking to 'enchant' people so that they want to do all they can to help us succeed.  This gave me some good ideas and also reinforced many of the ways we operate.
I would encourage you to read this if you lead, sell, grow, distribute, or market anything!  If you have a big idea and want help getting it out there, read this.  If your boss doesn't realize how great you are, read this.
Overall grade: A


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